92.7 Big FM partners with ICC Cricket World Cup 2015

The radio broadcaster will launch a special show 'Cricket Ka BIG Headquarter' with Virendra Sehwag and Harsha Bhogle.

92.7 Big FM has come on board as the official radio partners of this year's biggest cricketing event, ICC World Cup 2015.

The radio broadcaster endeavors to enhance its offerings through exclusive on air content and exciting off air initiatives. In delivering the best possible entertainment experience the station has announced an interactive property christened 'Cricket Ka BIG Headquarter' with Virendra Sehwag and Harsha Bhogle.

Elements will begin from February 8, leading into the World Cup on February 14, and then until the end of the World Cup. The content will be aired on 45 stations of the FM network.

Cricket Ka BIG Headquarter will offer exclusive content throughout the season including match updates, trivia, behind the scene stories, game analysis and celebrity interactions. Cricket expert Harsha Bhogle will give expert pre and post-match analysis.

The most ardent six winners across India will be selected, basis performance in quizzes and contests on air. The winners will travel to Australia and watch the grand finale live.

Commenting on the launch of Cricket Ka BIG Headquarter, Ashwin Padmanabhan, national business head, 92.7 BIG FM states, "Cricket is a religion in our country and is immensely loved and followed by our people. We are extremely delighted to partner with the very prestigious ICC World Cup, offering yet another unparalleled entertainment experience with 92.7 BIG FM. Our offerings combine to provide our cricket-frenzied audiences an excellent sports entertainment experience, while giving marketers a fabulous property to ride with."

BIG FM, for the new property, is ensuring extensive marketing. It will set abuzz social media platforms with various engagement activities for its listeners. This will include games, trivia, picture updates and quizzes to ensure high engagement. BIG FM RJs will also visit residential welfare associations to engage with audiences to create excitement and awareness of the radio station's property.

Taking consumer engagement a step further, 92.7 BIG FM has also taken a leap in the digital space by partnering with PLUGGD Radio to launch a mobile app for Cricket Ka BIG Headquarters. The app which is meant to enable listeners to engage with RJs through chats and participate in contests and polls, will also regularly update listeners on 92.7 BIG FM's music, RJs, and the latest from Cricket Ka BIG Headquarters.

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