Madison Media Omega, the Bangalore office of Madison Media Group, has won the media duties for J G Hosiery, the makers of Amul innerwear, Metro Cash and Carry, Zivame, Ashirwad Pipes and Total Environment.
As mentioned by the agency in a press note, the accounts are collectively estimated to spend around Rs 100 crores.
The other accounts handled by Madison Media in Bangalore are Acer, TVS, Bharti Axa Life Insurance, Levi's, Cafe Coffee Day and Enamor. Platinum Media handles ITC Foods through its Crest division.
For the record, Madison Media Group is one of India's foremost media agency handling media planning and buying for blue chip clients such as Airtel, Godrej, Mondelez (formerly Cadbury), ITC, Marico, McDonald's, TVS, Raymond, Piramal Healthcare, SpiceJet, Domino's, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Times Television Network, Indian Oil and Gowardhan Dairy.