GroupM's Maxus has been awarded the media mandate for the biggest cricketing tournament, ICC Cricket World Cup 2015, to be held in Australia and New Zealand.
Maxus has previously handled four campaigns in India for the International Cricket Council (ICC), including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012, ICC Champions Trophy England & Wales 2013 and ICC World Twenty20 Bangladesh 2014.
ICC Cricket World Cup 2015 will commence on February 14 and conclude in Melbourne on March 29, during which a total of 49 matches will be played among 14 participating nations.
Kartik Sharma, managing director, Maxus, says. "Cricket is one of the important sports in India, and the frenzied excitement and popularity it has is unprecedented as compared to other sports. Maxus is extremely proud and excited to manage the media duties for the ICC Cricket World Cup 2015. The World Cup is the pinnacle of one day cricket, expected to draw tremendous excitement all over the world."