By afaqs! news bureau
Advertising

Gunn Report 2014: McCann tops India tally second year in a row

In terms of creative ranking, India has slipped from the ninth position in 2013 to 14th in 2014.

McCann has been declared the No. 1 creative agency in India in the Gunn Report 2014, second year in a row. The Interpublic Group has a total score of 13 points with a score break-up showing 10 points in the Print category and three in the AGB (All Gunns Blazing) category. The agency has no points in Digital and Film.

Gunn Report 2014: McCann tops India tally second year in a row
Talking about the achievement, Prasoon Joshi, chairman Asia Pacific, CEO and chief creative officer of McCann India, says, "I am pleased with this outcome, for the hard work and dedication that our teams put in has come to the fore with this concrete recognition. I also want to thank our admirable clients who believe in us and value ideas and long term relationships."

J. Walter Thompson (JWT) has moved a spot up from the last year, to become the second most creative agency in India. The agency has a total score of eight points with a score break-up showing five points in Film category, two in Digital and one in the AGB category. The agency has no points in Print.

Gunn Report 2014: McCann tops India tally second year in a row
Gunn Report 2014: McCann tops India tally second year in a row
Ogilvy & Mather and Taproot India share the third spot. O&M scored a total of five points with two in Film category and one each in Print, Digital and the AGB category. Taproot, which held the second spot last year, has scored a total of five points with two each in Print and AGB category, and none in Digital.

Grey Worldwide and Bengaluru-based Happy Creative Services share the fifth spot with a score of three points each. While Grey scored three points in Print, Happy scored three points in the Film category.

India's global ranking based on the advertisement market size is 18. In terms of creative ranking, India has slipped from the ninth position last year to 14th, as per the Gunn Report 2014.

Founded by Donald Gunn, The Gunn Report combines the winners' lists from all of the world's most important award contests (global, regional as well as national), to establish what it calls 'annual worldwide league tables' for the advertising industry. Since the first report, published in 1999, it has grown to be one of the most authoritative analysis of advertising campaigns worldwide, with its findings re-published in both industry journals and mainstream newspapers.

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