afaqs!

Sony Six launches NBA Wrap-Up show

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | February 13, 2015
The locally produced NBA news bulletin will be aired on the channel every week.

For the first time in India, Sony Six, a sports and entertainment channel, has launched a locally produced weekly NBA news bulletin titled 'NBA Weekly'.

Hosted by Manish Anand, it is an engaging sports show produced exclusively for the audiences in India which premiered on Sunday, February 8, ahead of NBA All-Star 2015. The show will be telecast at 11.30 AM, every Sunday, till the end of the NBA season.

Conceived and produced by Sony Six, 'NBA Weekly' will provide viewers with a complete panorama on the sport, offering fans a unique perspective on the game by highlighting the best headlines of the week gone by, as well as an insight into the upcoming action for the week ahead.

The show will present its own local spin off with in-depth reporting of the latest news on NBA's biggest stars and most exciting teams, to enthral Indian sports fans. The weekly show will provide fans access to the best on-court action, game highlights, top plays, moments of the week, player & team profiling, among other offerings.

Prasana Krishnan

Prasana Krishnan, EVP and business head, Sony Six, says, ''The show's format has been specially produced to connect with Indian audiences by offering comprehensive analyses on all the scheduled games during the NBA season. Through the years, we have seen a phenomenal rise in the viewership for NBA and that has propelled us towards making major investments in the continued development of the game, both on-ground and on-air in the country."

Sony Six is the exclusive television partner of NBA in India. The channel broadcasts 14 games per week during the NBA season, as part of its 'NBA Mornings on Six' live package. Sony Six will broadcast over 300 live regular season games in India, as well as the NBA Playoffs, NBA Finals and the NBA All-Star.