afaqs!

Sudipto Roy appointed CEO of tenthavenue

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 17, 2015
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Roy will lead tenthavenue to high-growth, established markets including China, South East Asia, Hong Kong and South Africa.

Sudipto Roy has been appointed as CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey for tenthavenue, the WPP-owned global communications company.

Sudipto Roy

Roy will lead tenthavenue to high-growth, established markets including China, South East Asia, Hong Kong, South Africa, and drive tenthavenue's expansion into new markets, including Turkey, Middle East and Japan. He will be based out of Singapore and will begin his new tenure in mid-April.

Roy says, "tenthavenue is poised to create a highly differentiated marketing services model for the future. The company has an inherent strength in out-of-home experiences, on-the-go experiences and mobility. That's the perfect combination for a new-age services model, as consumers spend less time in front of the TV and desktop, and become mobile. The ambition is to forge the units under one strategic umbrella and together become the best 'connected experiences' company in the world, driven by deep consumer data and personalisation of content. This vision, combined with the deep entrepreneurial energy in the company, is what has attracted me to join tenthavenue. I am very excited about bringing this to life, and look forward to the coming years. "

Roy has spent a significant part of his career in various leadership roles within Mindshare, across India, APAC and Africa. These include chief client officer, chair of the product, service and partnerships council. He has also been client lead for Unilever, across APAC, Africa and Turkey, where he played a key role in global leadership of the account. In the last two years, he has spearheaded the partnership drive in Mindshare across diverse domains like big data, mobility, emerging consumer marketing, content and 'word of mouth' marketing, marketing data and visualisation technologies, as well as orchestrating the creation of new products and revenue streams.

Rupert Day, founder and CEO of tenthavenue, says, "This appointment comes at a time when we are refocussing our vision for the future. We have had a fantastic start over the last four years, and we want to remain nimble, agile and focussed for the next five. In recruiting Roy, we are continuing the energy and direction tenthavenue requires to keep growing and to keep building winning propositions. Roy is a pivotal part of our APAC management team, and has the right experience to help us realise our strategic ambition to become the best 'connected experiences' company in the world. His deep knowledge of the emerging markets, of the technology landscape and his ability to connect the dots to drive new age partnerships is the perfect combination for a company like ours."

tenthavenue, established in 2011, helps brands cater to the connected consumer. Based on the four key pillars of data, content, technology and media, tenthavenue builds products and services that enable advertisers to create connected brand experiences. As parent to WPP's 'Connected Consumer' agencies, the tenthavenue agency family consists of market leaders and rising stars in their respective fields, including Kinetic, Aviator, Joule, Spafax, Candyspace, Forward and TMARC.

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