ICC Cricket World Cup 2015, launched on February 14, opened on a high with 101 million Indian viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor; data provided by Star Sports) tuning in on the first day of the tournament.
The tournament was aired in six languages on Star Sports Network channels. The network had also launched a Hindi HD channel for sports on which the matches were aired.
The World Cup buzz renewed the Australia - England rivalry as viewers lined up in big numbers to watch the co-hosts take on their arch rivals, irrespective of the different time zones. The 9 AM game on Saturday delivered 2.5X of the ratings of the recently concluded tri-series, and over ten times the viewership of any other Australia-England game, including day and night matches, in the last one year, the network shared.
The World Cup buzz also dominated social trends online, with fans extremely vocal in their enthusiasm. The opening day witnessed 1, 31,000 conversations from 80,000 unique authors, delivering 1 billion impressions (in India) for the two matches.First Published : February 20, 2015