Ajit Thakur, former executive vice president and general manager of Life OK and Channel V, has joined Eros International. He will be the chief executive officer of Eros International's motion pictures production division, Trinity Pictures.
Jyoti Deshpande, Group CEO, Eros International, says, "We are excited about taking a big creative initiative with Trinity, and warmly welcome Ajit to join the Eros family to drive this initiative with his wealth of experience and successful track record. While our acquisition and co-production model is all about scale, portfolio and market share, the Trinity label will be all about quality, success rate and building franchises with lasting value, which perfectly complements our overall content strategy. We are fortunate to have David Maisel, the founder of Marvel Studios on the board of Eros International plc and are hopeful of recreating some of that franchise magic for Trinity."
Thakur says, "It has been a dream to build a franchise-based motion picture label, and in Eros I have found a perfect home to my dreams. I am happy to be a part of the Eros family, India's biggest film studio, and hoping to create at Trinity something meaningful and of lasting value."
Thakur, who has around two decades of work experience, started his career with Coca-Cola India as a management trainee. He has also worked with Unilever UK in the past as global brand director, Snuggle. He joined the media fraternity as chief operating officer, UTV Pictures, and later took up the role of chief executive officer at Balaji Motion Pictures. Post Balaji, he moved to Sony as business head.