ZEEL's &TV assigns digital duties to FoxyMoron

The agency will manage the ZEEL channel's presence on social media platforms. The account was won following a multi-agency pitch.

The agency won the account on the back of a multi-agency pitch.

The agency's mandate is to manage the ZEEL channel's presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube.

ZEEL's &TV assigns digital duties to FoxyMoron

Suveer Bajaj, co-founder, FoxyMoron, says, "This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel."

FoxyMoron will work towards creating and executing content revolving around the central belief of the channel - Jashn Jeene Ka (celebrating the spirit of living). It will also create programme-specific content for its flagship shows in order to utilise the digital space.

For the record, the agency also handles the digital account of the L'Oreal India Group (Maybelline New York, Garnier, L'Oreal Paris, Kerastase), Castrol India, Rajasthan Royals, Zee Cinema, WWM Group (part of The Times of India Group and includes Femina, BBC Good Homes and BBC Good Food).

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