TBWA India has appointed Jay Mehta as associate vice president of the agency's client servicing department in Mumbai.
Vineet Bajpai, group CEO at TBWA India, says, "As we strengthen our capabilities, we hope to further consolidate our offerings to deliver exceptional work for our clients across verticals. Jay has a proven ability to drive innovation and build strategic clarity with his innate understanding and deep knowledge of the new age marketing strategies. I am confident and equally delighted that an individual as remarkable as Jay will prove to be a great asset for the team."
Mehta comments, "I am deeply honoured to have been given a chance to work with an outstanding team of disruptive believers. Shouldering the responsibility of attaining higher pinnacles of success for the India team, I hope to enhance deliveries and steer organic growth in the coming months."
Aejaz Khan, EVP, TBWA India, says, "Good talent is hard to find, especially a person who can be disruptive and stay true to the agency's ethos. Jay is an exceptional talent, and I'm happy to have him by my side."
With more than a decade of advertising experience, Mehta has played an instrumental role in communication strategies for global brands such as BMW, Volkswagen, Pears, Stayfree, Chevrolet and Skoda, among others.
He has previously worked at DDB Mudra, McCann Erickson, Law & Kenneth (now L&K Saatchi & Saatchi) and Serviceplan.