The organising committee of Goafest 2015 is aiming to make the 10th edition of the advertising festival a roaring success. Sharing the road map for the event to be held from April 9 to 11, at The Grand Hyatt, Bambolim, the committee has announced key initiatives and released the first list of speakers.
The committee is also introducing Youth Labs for young delegates, aiming to provide a platform for youngsters to interact with industry stalwarts and hone their skills. These Youth Labs will have a separate Creative Lab and Media Lab.
The first list of speakers for the Knowledge Seminars has names such as Ted Lim - chief creative officer, Dentsu Aegis Network Asia Pacific, Alan Moseley - president and creative officer, 180 Amsterdam, Neil Stewart - head of agency, APAC Region, Facebook, Guy Abrahams- worldwide strategic marketing officer, ZenithOptimedia and Devdutt Pattanik- author and mythologist.
Dr. MG Parameswaran, president of AAAI, says, "Goafest 2015 will have a great mix of speakers this year. Our effort is get the 2500+ participants to listen and interact with the best the world has to offer. As in the previous years, we will have stimulating Q&A sessions moderated by senior marketing professionals."
For the eighth year the AAAI and The Advertising Club will come together to deliver Abbys, India's definitive awards that celebrate creativity. Pratap Bose, president of The Advertising Club and chairman of The Awards Governing Council (AGC), notes, "The initiatives introduced last year were widely appreciated by all the stakeholders. We will continue to follow the stringent and now well-accepted norms for Abbys. An exciting feature that we introduced this year is that the campaigns that have been released till February 15, 2015, are now allowed to submit their entries at this year's Abbys."
Continuing with the changes that were inducted in 2012 - there will be a Grand Prix for Film, Print,
Radio, Outdoor, Design, Interactive Digital, Direct, Media and Integrated categories. There will be a window of ten days before the final judging round this year as well. During this window, shortlisted entries will be available for the entire industry to review. However, Abbys once awarded will stay awarded.
As per the schedule, on April 9 Media & Publisher Abby will be held, on April 10, Design, Direct, Brand Activation & Promotion, Public Relations, Out of Home and Ambient Media, Print Craft, Branded Content & Entertainment & Broadcaster Abby will be held, while on April 11, Digital and Mobile, Radio, Radio Craft, Print, Film, Film Craft & Integrated Advertising Abby is scheduled.
Goafest has been witnessing growing participation from clients with over 50 client organisations represented at Goafest last year. It witnessed attendance of 1705 delegates from 245 different organisations last year.
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed in 1945, to promote their interests.
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. It has over 1400 members drawn from media organisations, marketing companies, advertising agencies and allied professional bodies.