Urban Ladder takes its furniture to Bengaluru airport

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | March 04, 2015
The online furniture retailer, apart from advertising across the airport, also placed some of its best-selling chairs on display.

Urban Ladder, an online furniture retail market, recently launched an OOH activity to highlight the solutions it proposes to fit everyday objects and utilities into smaller spaces, all the while keeping a relaxing and homely feel.

The campaign was launched at the Kempegowda International Airport (KIA), where the brand has handpicked a network of hanging banner and mini totem, at the domestic departure lounge.

Urban Ladder at the KIA

Urban Ladder at the KIA

The idea was to create awareness about the brand by letting people experience the actual product. The brand has also placed some of its best-selling chairs on display in the lounge.

Manu Prasad

Alok Duggal

By placing the creative on the attention grabbing hanging banner, the brand is reaching domestic departure traffic, while the showcase on the mini totem further augments the message reach by covering both international and domestic traffic.

Manu Prasad, director- brand marketing, Urban Ladder, says, "Airports are high visibility areas, especially when passengers have enough time to sit after security check in and before boarding, which makes it a perfect location to capture attention. Placing the actual product for people to experience it rightly serves the purpose of our campaign."

Serving as the gateway to South India, KIA handled over 14.38 million passengers in 2014. Currently the third busiest in the country, the airport saw domestic air traffic movements increased by 15.4 per cent to 110,773, while international movements rose to 20,330.

Alok Duggal, business head, KIA, JCDecaux India, says, "Urban Ladder is a brand that makes your need for contemporary classic furniture fulfilled with products that blend beauty and functionality. Likewise, our media at KIA provide modern as well as custom solutions to suit every campaign objective, and we are excited about partnering with a brand that shares our ideals."