WPP announces preliminary results

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | March 11, 2015
The group saw a jump in both reported revenue and headline PBT.


Martin Sorrell-owned WPP Group has posted its preliminary results for 2014.

According to the release sent out to the media, the reported revenue has gone up 4.6 per cent at £ 11.529 billion - up 9.9 per cent at £ 18.956 billion in dollars. Headline profit before tax stood at £ 1.513 billion - up 3.7 per cent and up 11.6 per cent in constant currency.

The Group also reported that all regions have seen revenue growth, led by strong growth in North America, United Kingdom, Asia Pacific, Latin America, Africa and Middle East. All sectors have also seen growth, especially advertising and media investment management, branding and identity, healthcare and specialist communications including direct, digital and interactive.

WPP has disclosed dual focus for 2015. Firstly, it will focus on revenue growth from leading position in faster growing geographic markets, digital, premier parent company position, new business, horizontality and strategically targeted acquisitions. It will also put continued emphasis on balancing revenue growth with headcount increases and improvement in staff costs/ net sales ratio to enhance operating margins.

See the presentation below: