afaqs!

TAM Report: 534 million viewers for ICC World Cup so far in India

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 13, 2015
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262 million viewers watched the India Vs West Indies match, while the India-SA match was viewed by 257 million viewers.

The ICC World Cup 2015 fervour has continued to grip the nation. In the first three weeks (till March 7) and still in the league stage, the viewership for the ICC Cricket World Cup 2015 rose to over half a billion viewers. The cumulative reach of the ongoing World Cup touched 534 million viewers, after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor).

With the defending champions on a roll, the India Vs West Indies game rated 13.1 TVR across Star network and DD (TAM M15+ ABC). The match fetched 10.9 TVR on Star network and 2.2 TVR on DD (TAM data M15+ ABC). 262 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch team India chase down the West Indies, to register their fourth consecutive win at the ongoing tournament.

ICC Cricket World Cup 2015

While multiple feeds were available, Hindi, English and Tamil emerged as the preferred languages. Hindi and regional language contribution continued to be high with 80 per cent of the viewership coming from the non-English feed.

Star extended the 'Mauka' campaign for the India Vs West Indies game incorporating the festive celebrations on the occasion of Holi, receiving overwhelming response from the fans. The India-West Indies promo was watched by over 2.7 million fans as the campaign overall crossed over 17 million online views.

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