Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
"We are delighted to have Dream Theatre as our new licensing agency in India," says Pinky David, vice president, Asia Pacific, Twentieth Century Fox Consumer Products, adding, "Their leadership and brand-driven creative approach makes them the perfect partner to continue exploring new consumer targets and expanding our retail reach in this very important territory."
Dream Theatre will further establish all Fox Consumer Products brands in the Indian market with a focus on franchise building and retail expansion. Dream Theatre's reputation and approach to building brands and keeping them relevant locally aims at allowing Twentieth Century Fox Consumer Products to continue to expand the business in a country that is now the world's third largest economy.
Twentieth Century Fox theatrical film releases have performed superlatively with 'Ice Age' and 'Rio' featuring in the top five animated films in India. On the television series front, 'The Simpsons', 'Family Guy', 'Modern Family' and '24' air on India's leading English entertainment channels like Star World, Comedy Central, Zee Café and others, making the brands household names.
"We are thrilled and are extremely proud to have been chosen as Fox's partner of choice in India. We aim to make Fox one of the largest licensing propositions in India with its sheer diversity of appeal and its legendary popularity," adds Jiggy George, Founder and CEO of Dream Theatre.
The Fox partnership will allow Dream Theatre to unleash the power of Fox in India in the form of apparel, toys, stationery, home furnishings, gifts and novelties and more, through licensees. Fans in India will now be able to buy authentic licensed merchandise which will be available at retail and online portals at price points ranging from Rs 99 to Rs 3000.