Zirca Digital Solutions has announced that it will be offering advertising inventory on Skype, exclusively, helping brands take advantage of the growing popularity of Skype in India.
Skype is a communications platform through which people can communicate using text, voice and video with others, wherever they are on whatever device they choose.
Skype has more than 330 million active monthly users in more than 70 markets around the world. In Asia, advertising on Skype is available across Southeast Asia, Hong Kong, Taiwan and Australia.
Advertising on Skype allows brands to sponsor human emotions - the big and small moments that make life wonderful.
Vikas Khanchandani, director, Zirca Digital Solutions, says, "A Skype session lasts more than 30 minutes, on an average. This means greater time spent for the associating brands. Moreover, adding Skype to our existing portfolio of Microsoft products will help us offer a holistic solution to advertisers who stand to make better ROI on their ad spends."
Zirca Digital Solutions has begun offering premium branded experiences like Conversation Ads, the Connection Hub Ad and Conversation Corridors, to give brands access to the Skype community present across PC & mobile.
Many of the new formats are standard and consistent with the creative formats used by advertisers on other platforms. Conversation Ad Standard 300x250 and 300x600 offers premium advertising that appears within Skype to Skype audio calls, allowing brands to be visible on the conversation panel.
Connection Hub Ad 728x90 and 234x60 offers premium advertising placed in the Connection Hub, the central starting point for all Skype user engagement, including voice calls, video calls, chat activity and instant messaging.
Conversation Corridors is an exclusive new targeting capability that allows advertisers to deliver unique offers to users in Skype's largest markets, who have historically communicated with specific geographic regions.
The Skype audience is socially active and influential.
Zirca Digital Solutions was launched in 2012. It is a digital brand solutions and media representation company with content creation and storytelling at its heart. It currently represents publishers such as Outbrain, Microsoft and The Economist.First Published : March 24, 2015