The channel, which was taken over by Whitehorse Network (WHN) in November 2014, has been undergoing an extensive revamp ever since. The new logo was revealed on March 22, as a part of the channel's 'New Shows, New Look, New Positioning' strategy.
The reason behind the logo change is to enhance the look and feel of the channel, while keeping its target audience in mind. The vibrant and colourful new logo has been designed with the intent of captivating its audience, especially women and youth.
"It is a pivotal time for Kasthuri TV. The new shows that were launched earlier this year increased the channel's standing, among clients and agencies alike. The channel's aggressive revamp strategy is setting the business up for great long-term success in the Kannada GEC space," says Alok Rakshit, business head - regional channels, Aidem Ventures.
Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year. Of the two fiction shows, one is a woman-centric daily which focusses on the 'beautiful' relationship between a man and his daughter.
The other, also a daily soap, is a love story that goes through various tests and trials and still stands strong. The show promises twists and turns along with a lot of suspense. People from all age groups will find this drama interesting, the channel claims.
Out of the two non-fiction shows, one will focus on children's entertainment and the other will be for adults. Kasthuri TV is also in the process of giving a new look to its cookery show 'Kitchen Kamaal', in order to make it appealing to its viewers, especially women.