The Rural Marketing Association of India (RMAI) recently announced the winners of the 6th Flame Awards, which were presented on March 20, at a ceremony in Delhi.
Members from corporate and leading rural marketing agencies attended the event.
A total of 25 Gold awards were given at the event.
In the welcome address, Sanjay Kaul, president, RMAI, said, "Rural India is the next growth destination and for marketers the paradigm is fast shifting from 'Why Rural to How Rural'."
On this occasion, he also announced RMAI's next big initiative 'Rural Conclave - Navigating Future' to be held on May 8 and 9, 2015, in New Delhi.
The jury comprised S Sivakumar, chief executive, ITC (ABD); Govindraj Ethiraj, founder, Ping Digital Broadcast and ex-founder, editor-in-chief, Bloomberg TV India; Harish Bijoor, brand - strategy specialist & CEO, Harish Bijoor Consults Inc; Punit Chadha, GM - rural marketing, Maruti Suzuki India; Mithileshwar Jha Prof. Marketing, Indian Institute of Management Bangalore; Salil Dalal, head, Pidilite's Rurban Division; Vijay Sharma, general manager, GSK Consumer Healthcare; Rajan Aggarwal, commercial director, Same Deutz-Fahr, India; and Suban Walia, brand manager, Dettol, Reckitt Benckiser.
RMAI, for the first time, instituted Flame Leadership Awards, to recognise and felicitate industry professionals for their extraordinary contribution to the rural marketing industry.
The awards were presented to Sanjay Panigrahi, CEO, Sahaj E-Village; Dinesh Chhabra, CEO, Usha International; KK Chutani, executive director (Marketing) Dabur India; Sanjeev Shukla, head, national marketing, Hero Motocorp; Pradeep Lokhande, founder, Rural Relations; Rajesh Monga, MD, Tru Knox Technologies; Anil Bajaj, vice president, marketing, Eveready Industries India; Vijay Sharma, general manager, GSK Consumer Healthcare; and SN Burman, vice president, Maruti Suzuki India.
These awards were presented by Pradeep Kashyap, past president, RMAI and other members.
The event was sponsored by Maruti Suzuki India, HLL Life Care and JCB India. The award ceremony was followed by cocktails and dinner.
RMAI Flame Awards recognises and rewards successful case studies in rural marketing every year.