afaqs!

Linen Lintas Wins Direct Grand Prix For Dabur Vatika

By Ashwini Gangal , afaqs!, Goa | In Advertising | April 10, 2015
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Organisations that won Gold awards on Day Two of Goafest 2015 include Linen Lintas, TBWA Srilanka, Madison BMB, ITSA-HCL Technologies, Contract India, Scarecrow Communications, JWT India, Times Internet, Madison Communications, Sarva Integrated, Cheil India, DDB Mudra Group, UTV Entertainment Television, Star India, 'Colors, Viacom18 Media', Colors Marketing, Multi Screen Media, GenX Entertainment, Sab TV, and TV Today Network.

Dabur Vatika 'Brave & Beautiful' campaign

On Day Two of Goafest 2015, one Grand Prix was given away. The victorious agency is Linen Lintas. The team won this Grand Prix for its work on Dabur Vatika premium natural shampoo. The campaign is called 'Brave & Beautiful'. The sub-category is called 'Direct Campaign Using Any 2 Form...'.

A look at the Gold winners across eight categories:

Direct:

Five Golds were given away in the Direct category.

Madison BMB won a Gold award for its 'Jiyo Parsi' campaign

TBWA Srilanka won a Gold award for its 'Big On Respect' campaign for Ceylon Today & Mawbima National Newspaper, in the 'Direct Response Print' sub-category.

Madison BMB won a Gold award for its 'Jiyo Parsi' campaign (Rolex, Fiat; Broke up Mom; Parents who act like grandparents; Nicole Kidman; Parsi Standards; Condom; Panni Ja; Carrom Foursome), in the 'Direct Response Print' sub-category.

Linen Lintas won a Gold award for its 'Brave & Beautiful' campaign for Dabur Vatika shampoo, in the 'Direct Response - TV, Radio and Infomercial' sub-category.

Linen Lintas

Linen Lintas won yet another Gold for the same campaign in a different sub-category, namely, 'Direct Response Digital'.

Lastly, ITSA-HCL Technologies won a Gold for its 'Coolest interview ever' entry for HCL Technology, in the 'Direct Response Digital' sub-category.

Radio Craft:

Two Golds were given away in the Radio Craft category.

Scarecrow Communications won a Gold for its 'Garmahat' campaign for Wagh Bakri (tea), in the 'Voice Performance' sub-category.

Contract India won a Gold for its 'Spot 1' campaign for Kenstar, in the 'Writing' sub-category.

Radio:

One Gold was given away in the Radio category. The winning agency is Contract India. The winning campaign is 'Spot 1' for Kenstar, in the 'Household and Business Appliances' sub-category.

Branded Content & Entertainment:

Two Golds were given away in the Branded Content & Entertainment category.

The first Gold went to JWT India for its 'Make Every Yard Count' campaign for Nike Cricket, in a sub-category titled 'Best use of integration of user generated content'.

JWT India

The second Gold in this category went to Times Internet for its 'Trojan Horse' campaign for Gaana.com. The sub-category is called 'Best use or integration of music including music in original branded content, brand integration into music distribution or promotion...'

Broadcaster Abby:

In the Broadcaster Abby category, 14 Gold awards were given away this year.

Multi Screen Media (MSM) has won three Golds. The winning work includes 'Old Man' (for Kaun Banega Crorepati - Statement of Best TV Reality Show Promo sub-category), 'CTL-2014' (for Sony Six - Statement of Best TV Sports Channel Program Promo sub-category) and 'Pix School of Bonding' (for Sony Pix - Statement of Best Movie Promo By A TV Channel sub-category).

Multiscreen Media

Colors Marketing, 'Colors, Viacom18 Media', UTV Entertainment Television, and GenX Entertainment have all won two Gold awards each in this category:

Colors Marketing won its Golds for its Udann launch campaign (Statement of Best Launch of a TV Program using Multi-Media sub-category) and for its launch campaign for Code Red (Statement of Best TV Program for Cause Related Marketing sub-category).

'Colors, Viacom18 Media' won its first Gold for its campaign for Big Boss 8; titled 'Yeh Safar Hoga Mast Kyunki Twist Honge Zabardast', the entry belongs to the sub-category 'Statement of Best Launch of a TV Program Using Multi-Media'. The organisation's second Gold was for 'Udann Haveli' (35 seconder) in the sub-category 'Statement of Best TV Fiction Promo'.

UTV Entertainment Television won both its Golds for Bindass Play. One is for its Brand Film Music Video (Statement of Best Original Music Score for a TV Program sub-category) and the other is in the Statement of Best launch of a TV Channel sub-category.

GenX Entertainment won its Golds for its Star Wars Generic Promo for UTV Action (Statement of Best Movie Promo by a TV Channel) and for its 'B For Change' campaign for Bindass (Statement of Best TV Program for Cause Related Marketing).

And lastly, Star India, Sab TV (MSM Network) and TV Today Network, have all won a Gold award each:

Star India's Gold is for its launch campaign for Satyamev Jayate Season 3 (Statement of Best Launch of a TV Program Using Multi-Media sub-category).

Sab TV's Gold is for its 'Digital Divides Sab Unites' campaign for Tarak Mehta Ka Oolta Chashma (Statement of Best TV Comedy Show Promo sub-category).

TV Today Network's Gold is for its 'Sach On Karo' campaign for Aaj Tak (Statement of Best TV News Channel Promo sub-category).

Public Relations:

Six Gold awards were given away in the Public Relations category.

Madison Communications won two Gold awards, both for Puma India. The entry 'Puma goes Forever Faster with Usain Bolt in India' won in two different sub-categories, namely, 'Events & Experiential PR' and 'Practices - Celebrity Endorsement'.

JWT India also won two Gold awards, both for its 'Eyeamindian' campaign for North East Today. The entry won in two different sub-categories, namely, 'Media and Publications' and 'Events & Experiential PR'.

Cheil India has won a Gold for its 'The light bag' campaign for Salaam Baalak Trust, in the 'Public Service, Appeals and Charity' sub-category.

Finally, Sarva Integrated has won a Gold for its 'Mirror Reflection' campaign for Daily Mirror, in the 'Media and Publications' sub-category.

Brand Activation & Promotion:

Six Gold awards were given away in the Branded Activation & Promotion category.

JWT India won three Golds in this category: Two for its Eyeamindian campaign for North East Today (sub-categories: 'Media & Publications' and 'Use of live shows, concerts') and one for its 'Make Every Yard Count' campaign for Nike Cricket (sub-category: 'Clothing, footwear...').

Cheil India has won a Gold for its 'The light bag' campaign for Salaam Baalak Trust

The other three Golds in this category went to DDB Mudra Group ('Health Cha Shree Ganesh' campaign for Nutralite - Use of live shows, concerts sub-category), ITSA-HCL Technologies (Coolest Interview Ever campaign for HCL Technologies - Business & home services sub-category) and to the star of the evening Linen Lintas (Brave & Beautiful campaign for Dabur Vatika shampoo - Corporate sub-category).

Print Craft:

There were no Gold winners in this category.

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