afaqs! Creative Showcase: Served With Pepsi

When Pepsi let the world know it was crowd-sourcing ads for the IPL, scores of viewers responded by sending their quirky, 'home-made' films to the brand team. The first winner has managed to 'Crash the IPL' through a simple ad that gives an aerial view of delectable Indian cuisines. All through, a voice-over artist names the dishes in 'cricket commentary' style.