Viral Now: Red Bull pulls a visual trick

By Saumya Tewari , afaqs!, New Delhi | In Digital | April 20, 2015
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Popular Vine star Zach King collaborates with Red Bull to create 95 seconds of pure visual magic wizadry.

Austrian energy drink brand Red Bull has collaborated with American Vine star and YouTube personality Zach King to create a 95-second-long video of pure visual delight. King, known for his visual tricks on the Twitter-owned video service, has created this video for Red Bull rolling out his version of a Rube Goldberg machine.

For the record, a Rube Goldberg machine is a contraption, invention, device or apparatus that is deliberately over-engineered or overdone to perform a very simple task in a very complicated fashion, usually including a chain reaction.

Red Bull's video featuring Zach King

The video in question is titled 'How Zach King Makes A Vine', and has been posted on Red Bull's official YouTube channel. Uploaded on April 13, the video garnered 1.7 million views as of Friday evening.

The 95-seconder begins with King standing in front of the device announcing, 'This is how I make a vine" and cracking open a Red Bull can pouring it in a hanging water glass, which is a part of a larger set up.

As the glass full of the energy drink goes down, it kick-starts a chain reaction with miniature trucks moving and pushing a tiny football over a record to a Rubik Cube turning into colourful tiny balls. Each step of the contraption is visually delightful with plastic eggs turning into a chick, a balloon bursting with tiny paper cards, the video captures visual tricks that are nothing but clever video edits in King's signature style. The detailed contraption ends with a pen pressing King's iPhone screen recording the entire Vine, as he himself jumps on a couch leaving just his ensemble behind and vanishing in thin air.

King posted a 15-second-long trailer on his Instagram and Facebook pages announcing the collaboration with Red Bull. The trailer link takes the viewers to this video.

Zach King is a 23-year-old American Vine star, filmmaker and YouTube personality. He is most known for his "magic vines" - six-second videos digitally edited to show as if he is doing magic. He calls his videos "digital sleight of hand".

King has earlier created branded content for Microsoft, Pringles and Friskies.

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