afaqs!

Pranav Harihar Sharma joins Grey as ECD

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | April 21, 2015
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His team at Linen Lintas recently won a Direct Grand Prix at the Abby Awards.

Pranav Harihar Sharma, group creative director, Linen Lintas, has decided to move on.

Pranav Harihar Sharma

Very soon, he will join Grey Worldwide India as executive creative director and head of the Delhi branch (creative function).

Highly placed sources have confirmed the news to afaqs!.

Recall that Sharma and his team at Linen Lintas won a Direct Grand Prix for a campaign titled Brave & Beautiful for Dabur Vatika shampoo at the recently held Abby Awards (Goafest 2015). The film, an ode to female cancer survivors, has received over 50 million views on social media.

Sharma has been with Linen Lintas for over two years, during which time he worked on brands like Dabur Vatika, CarDekho.com, Tupperware, Oppo Mobile, DLF, Panasonic India, Yebhi.com, Volvo Cars and Celkon Mobile, among others.

Besides Linen Lintas, ad agencies he has worked at include Rediffusion -Y&R, DDB Mudra and JWT.

Sharma is also a freelance filmmaker and has been associated with Film Farm Mumbai, a production house. He writes/directs short films and social projects. He has written and made over 50 ad films so far.

Recently, Sharma was one of the 'Fabulous Four' Directors at Adfest 2015 (for his short film Watermelon). The film will premiere at the Cannes Film Festival on May 15, this year.

Award shows that Sharma has won accolades in include the Abby Awards, Mirchi Kaan, Adfest, Olive Crown, New York Festivals, LIA (London International Awards) and Emvies, among several others.

Recall that Grey was in the news recently, because Malvika Mehra, the agency's NCD resigned after a stint of five years.

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