By afaqs! news bureau
Media

TAM AdEx: 71% of all Personal Healthcare ads during Q2, 2014 were on TV

On TV, within the personal healthcare segment, the top 10 categories contributed to 86 per cent of the ad volume. Similarly, 97 per cent of the personal healthcare ads on radio and print came from the same 10 categories.

TAM has released an overview of the advertising volume (between April and June 2014), across media platforms, by brands in the personal healthcare sector.

The analysis is based on ad volumes expressed in 'secondages'/'column centimeters'. All spends indicate market valuation of the ad space/time bought. The figures are indicative, not absolute.

TAM AdEx: 71% of all Personal Healthcare ads during Q2, 2014 were on TV
The Personal Healthcare segment registered a 55 per cent spike on radio and a 29 per cent spike on print media, during Q2, 2014 (as compared to Q2, 2013). However, ad volume on TV declined by three per cent.

According to the report, 71 per cent of all Personal Healthcare ads during Q2, 2014 were on TV.

On TV, within the personal healthcare segment, the top 10 categories contributed to 86 per cent of the ad volume. Similarly, 97 per cent of the personal healthcare ads on radio and print came from the top 10 categories.

According to the report, the ratio of Personal Healthcare ads on regional versus national TV, is 65:35.

See the presentation for details:

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