Yesterday, Sam Balsara, chairman and managing director, Madison World, made a big announcement: Vikram Sakhuja, group strategy officer of GroupM Worldwide, is all set to join the Madison Media Group as equity partner and group CEO . Madison's current CEO Gautam Kiyawat will relocate to Singapore.
The media fraternity is abuzz with comments and reactions to this news. We spoke to a few senior folk to get a sense of what the industry makes of this news.
Ashish Bhasin, CEO, Dentsu Aegis Network South Asia
The way I see it, Vikram's previous and present roles are very different. When you are working for a global multinational organisation, and when you have a stand-alone independent agency to work on, the challenges are very different. No one job is easier or harder than the other.
I am sure he'll bring to this job a lot of his past learnings and the experience he gained in the WPP network. It's the experience that you gather over the years that helps you.
Sudha Natarajan, Partner, The Media Cafe
Nandini Dias, CEO, Lodestar UM
Sundeep Nagpal, founder-director, Stratagem Media
Sometime back, when Sam picked up share in Mediacom, it was a good thing - as an Indian agency was buying into a global entity. Now, an Indian is buying into an Indian entity itself, which is large enough.
Being an employee of a global company may not be as great a feeling as owning a part of another company. Ownership has its own connotations, benefits and feelings... I say this as an entrepreneur myself.
Mallikarjun Das, CEO, Starcom MediaVest Group, India
As a media professional, all I'll say is... it's great to have someone like Vikram back in India to compete with. It'll be great. I look forward to competing with a professional like him. In our field - in media - that's the best part. So, I'd like to welcome him and wish him all the best.