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Dentsu Creative Impact adds more brands from Maruti Suzuki to its portfolio

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 22, 2015
The agency will now also handle the entire portfolio of mass-segment brands as well as commercial-segment brands of the automobile company.

Maruti Suzuki

Dentsu Creative Impact, that started its relationship with Maruti Suzuki in 2007, has now added more brands from the automobile company to its portfolio.

Maruti Suzuki India has decided to align the company's entire portfolio of mass-segment brands as well as commercial-segment brands with Dentsu Creative Impact.

With this, Dentsu Creative Impact will now handle the creative duties for 13 brands from Maruti Suzuki. Swift, Swift Dzire, Alto 800, Alto K10, Celerio, Ertiga and Omni will be added to Dentsu Creative Impact's existing portfolio of Maruti Suzuki brands which includes Ritz, EECO, Wagon R, Stingray and the soon-to-be-launched LCV.

Additionally, the agency will be responsible for Maruti Suzuki's corporate brand communications.

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