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29 per cent of the total ad volumes came from Internet Services - B2C and online shopping category. Within this segment, brands that advertised the most include Amazon and Paytm.
TAM, the television audience measurement agency, has shared the top advertising categories and brands in terms of ad volumes on the Indian Premier League's (IPL) ongoing eighth edition.
Multi Screen Media, the official broadcast partner of the cricketing tournament, is airing the matches in Hindi (Sony Max), English (Sony Six), Bengali (Sony Aath), Tamil and Telugu (Sony Kix).
The top five categories that have advertised during the T20 tournament (in terms of ad volumes) during the first 14 matches are - Internet Services - B2C and Online Shopping (29 per cent), Cellular Phone Service (11 per cent), Cellular Phones - Smartphones (10 per cent), Two-Wheelers (8 per cent) and Aerated Soft Drinks (6 per cent).
The top five advertisers (basis ad volumes) during this period are - Vodafone (8 per cent), Amazon.in (8 per cent), Tata Sky (5 per cent), Paytm.com (5 per cent) and Snapdeal.com (5 per cent).