Goal, a Perform Group portal, has entered into a strategic partnership with Times Internet for delivering worldwide content. Through this partnership, Goal is set to continue its significant growth in India, leveraging Times Internet's 100 million monthly unique users.
Perform and Times Internet will collaborate in creating a unique blend of local and international football coverage.
A key enabler for the growth of the partnership will be Times Group's ability to cross-promote the Goal brand, both across its wider sports vertical and offline publications.
Puneet Singhvi, business head, Times Global Partners (TGP), says, "We are really excited about this partnership and adding the key vertical of sports to the TGP portfolio. The partnership with one of the largest global football sites gives us an ideal platform to build a strong destination for the rapidly growing base of soccer enthusiasts in India. We aim to use this partnership to evangelise the sport and make it more mainstream. We also look forward to working with Indian and international advertisers to roll out sponsorship and other advertising opportunities for this sought-after and affluent audience segment."
James Peel, EVP, Media, Asia-Pacific, Perform Group, says, "Goal's partnership with Times Internet and The Times of India property is an incredibly exciting development in the growth of Goal, both locally in India and regionally. Not only does it reinforce Goal's standing as the leading football property globally, but leverages a time of unprecedented interest in football in India. The Times of India is the leading digital publisher in India and, combining Goal's unique IP and content with India's largest online audience, we will deliver a range of unique and compelling digital advertising opportunities for brands and advertisers."
Perform is a global digital sports content group. It creates digital products that drive traffic, engagement and revenues for over 2,600 of the world's leading media and betting companies, and enables brands to engage with over 180 million sports fans every month.
Times Internet, the digital arm of The Times of India Group, claims to reach over 100 million visitors and serves two billion page views every month, across web and mobile, with businesses across news, entertainment, sports, local, e-commerce, classifieds, start-up investments, local partnerships and more. Times Global Partners is a business unit developed in 2013, which partners with emerging global digital businesses to build local partnerships, having partnered with brands like Uber, Huffington Post, Business Insider, Gizmodo, Lifehacker, IGN, AskMen and more.First Published : April 29, 2015