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Pepsi IPL 2015 records 110 million views on hotstar

By afaqs! news bureau , afaqs!, Mumbai | In Digital | April 30, 2015
With 13 million views for Pepsi IPL 2014 at a similar point in the tournament last year, hotstar has registered an 8.5X growth in viewership.

The digital platform from Star India's stable, hotstar, has recorded more than 110 million views for the Indian Premier League 8 (IPL 8) till date. In comparison, the entire 2014 edition of the tournament registered 62 million views on starsports.com, last year.

IPL

With 13 million views for Pepsi IPL 2014 at a similar point in the tournament last year, hotstar has registered an 8.5X growth in viewership.

hotstar is streaming all the 60 games of IPL, as well as original sports shows including a made-for-digital pre-show '20-Minute 20-Second Twenty20' as well as a weekly show 'Juicy Half Volley', that has gained in popularity since its launch during the ICC Cricket World Cup 2015.

hotstar

hotstar, with content across sports, TV shows and movies in seven languages, was launched on February 1, 2015. With more than 15 million downloads, the application has witnessed the fastest adoption compared to any digital service in the world.

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