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RMAI Rural Conclave 2015 navigates the future of Rural Marketing

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | May 07, 2015
The two-day Rural Conclave organised by RMAI will see coming together of most forward thinking experienced and successful marketers, innovators, entrepreneurs and technology players, to unlock possibilities in rural marketing under the theme of "Navigating Future".

The two-day Rural Conclave organised by RMAI will see coming together of most forward thinking experienced and successful marketers, innovators, entrepreneurs and technology players, to unlock possibilities in rural marketing under the theme of "Navigating Future".

Sanjay Kaul

RMAI Rural Conclave 2015 will feature thought-provoking panel discussions, presentations and best rural practices.

A great line of speakers including KalpanaTewari - Member Planning Board, Dept of Posts-Govt of India, D Shivakumar - Chairman and CEO - Pepsico India Holdings Pvt. Ltd, Dilip Chenoy - MD & CEO at NSDC, Pradeep Kashyap - CEO MART, Vipul Mathur- category head and head mobile & rural marketing at Hindustan Unilever, S Siva Kumar - CEO, ITC (ABD) , Sangeeta Talwar, Managing Director - Flyvision Consulting and Ex. MD of NDDB Diary Services , George Angelo - Executive Director (Sales) Dabur India, George Paul - Director & Head Of Marketing Ericsson India Pvt Ltd will address the challenges and opportunities afforded by new media, technology , new insights and more.

Elaborating on the Rural Conclave 2015, Mr Sanjay Kaul , CEO - Impact Communications & President RMAI says "RMAI has been propagating the cause of going to rural for a very long time. The significance of rural markets for companies today is well established. While more and more companies have forayed into rural, the rural market in itself has witnessed tremendous evolution in the last decade. The changing dynamics of new aspiring rural consumer class, increase in disposable incomes, media penetration, mobile almost becoming ubiquitous, there is a need for renewed approach for rural marketing At RMAI , we have initiated this well-deliberated shift from 'Why Rural to How Rural?' in our knowledge initiatives."

The two day long conclave will take place on 8-9th May 2015 at The Grand, VasantKunj, Delhi. The event will culminate into Corporate Excellence Awards to acknowledge and felicitate the best & path breaking works/initiatives of various organisations in the field of rural marketing.