Before we could get it out of our heads, 'Kolaveri Di', the quirky 'Tamglish' (Tamil and English) number which crazed the online world in 2011, is back in an equally catchy avatar. Coca-Cola's Turkish cover of 'Why this Kolaveri Di' is going viral, with over one million views and counting, on YouTube.
Sony Music has licensed one of the biggest viral rages of 2011, 'Kolaveri Di', to Coca-Cola Turkey. The beverage brand picked up the tune for its Turkish advertisement and posted the video on May 4, 2015, on YouTube, in which the Kolaveri tune is taken to the beach and given a different twist with Turkish lyrics.
The original number, penned and sung by actor Dhanush and composed by then debutant director Anirudh Ravichander, not only bagged the YouTube Gold award, but also made it to the prestigious 'Time' magazine. Published on YouTube by Sony Music India in November 2011, it has, so far, garnered around 92 million views. Simply put, the inadvertent upload of what was described as a cockeyed product of a brainstorming session, quite literally translated into a 'murderous rage' online.