Bloomberg TV India revamps market-hour programming

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 14, 2015
The channel has introduced new shows and segments 8 am onwards.

Bloomberg TV, the English business news channel, has revamped its market hour time-band. It has ramped up stock market-centric programmes and introduced new shows and segments.

With the new content, the channel aims to keep the viewers updated with the latest market news and stories. The market-hour shows have been revamped to offer the latest business news and analysis of the stock and financial markets.

Alok Nair

According to the channel, the comprehensive market show line-up will be presented by the channel's best minds in financial markets. The shows will demonstrate best-in-class insights, exhaustive analysis, detailed company reports and in-depth interviews with market movers.

Alok Nair, executive vice president and business head, Bloomberg TV India, says, "As the country's leading English business news channel, we have launched new market-centric shows in tandem with our growth strategy. With these programs, we aim to add immense value for the avid market viewer. By reinforcing the markets time-band, the market and business audience will be exposed to cutting-edge proprietary Bloomberg charts and analysis; exclusively on Bloomberg TV India."

New line-up:

Bloomberg TV has launched 'Street Smart - Trading Day' which will air from 8 am for an hour on weekdays. At 8.30 am, a segment within 'Street Smart', titled 'Market Guru', will air on the weekdays.

Market Guru

'Street Smart - Dealing Room' will air on weekdays from 9 am to 9.30 am and 'In Business' will follow for an hour.

The channel has scheduled 'Market Movers' on weekdays at 10.30 am. At 11 am, it will air 'The World of Mid Caps'. 'Market Pulse' has been slotted at 11.30 am - 12.30 pm and 2pm -2.30 pm on weekdays.

Market Movers

Post noon, from 12.30 to 1 pm, the channel will telecast 'F&O Spotlight' on the weekdays. 'Countdown', another show in the offering will be broadcast from 2.30 pm to 4 pm.

'Market Rewind' will be aired on weekdays from 4.30 pm to 5 pm.

Bloomberg TV has planned a special segment on the completion of one year of the Modi Government. Titled 'NaMo's Year', the show will evaluate Prime Minister Modi and his ministries' performance. The channel will get views and opinions from corporate India, key decision makers, foreign media and global market movers, on promises made versus actual deliverance.

NaMo's Year

For the record, Bloomberg TV India focusses on delivering breaking news and key insights aligned with Bloomberg's overall goal of being the world's most influential news organisation. According to the channel, its core viewership is formed by influential leaders, business executives and affluent professionals.

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