Bloomberg TV, the English business news channel, has revamped its market hour time-band. It has ramped up stock market-centric programmes and introduced new shows and segments.
With the new content, the channel aims to keep the viewers updated with the latest market news and stories. The market-hour shows have been revamped to offer the latest business news and analysis of the stock and financial markets.
Alok Nair, executive vice president and business head, Bloomberg TV India, says, "As the country's leading English business news channel, we have launched new market-centric shows in tandem with our growth strategy. With these programs, we aim to add immense value for the avid market viewer. By reinforcing the markets time-band, the market and business audience will be exposed to cutting-edge proprietary Bloomberg charts and analysis; exclusively on Bloomberg TV India."
Bloomberg TV has launched 'Street Smart - Trading Day' which will air from 8 am for an hour on weekdays. At 8.30 am, a segment within 'Street Smart', titled 'Market Guru', will air on the weekdays.
The channel has scheduled 'Market Movers' on weekdays at 10.30 am. At 11 am, it will air 'The World of Mid Caps'. 'Market Pulse' has been slotted at 11.30 am - 12.30 pm and 2pm -2.30 pm on weekdays.
'Market Rewind' will be aired on weekdays from 4.30 pm to 5 pm.
Bloomberg TV has planned a special segment on the completion of one year of the Modi Government. Titled 'NaMo's Year', the show will evaluate Prime Minister Modi and his ministries' performance. The channel will get views and opinions from corporate India, key decision makers, foreign media and global market movers, on promises made versus actual deliverance.