The agency's Delhi team will work on the account.
Havas Media Group India has won the media duties of iOrderFresh, an e-commerce venture in the fresh perishable foods and groceries retail space.
The mandate includes integrated media buying and planning across traditional media and digital solutions for search, social and mobile.
The account will be handled by the agency's Delhi office.
Nitin Sawhney, founder and CEO, iOrderFresh, says, "iOrderFresh aims to create a whole new experience for shopping for food and groceries available at your doorstep by just downloading the app from any smartphone. Currently available in Delhi and Gurgaon, on both Android and iOS platforms, we are looking to consolidate our presence in the NCR region before expanding to other cities. Havas Media carved out a compelling mobile-first, integrated media strategy to get more people to download the app and also to scale up the brand."
On winning the account, Anita Nayyar, CEO, Havas Media Group India and South Asia, adds, "Getting home-delivered fresh fruits and veggies in our hurried lifestyle and traffic bound commute is a blessing. The Indian shopper's attitude to online retail is very positive today, so the perishable retail space is only set to grow. Havas Media with its digital strengths and integrated media offering is well-geared to engage this shopper and add to the shopper basket."
Mohit Joshi, managing director, Havas Media India, adds, "It is a good win in a challenging category. We are happy that our rich experience in the dotcom domain is helping us get more clients in the category. We look forward to a great association with them."
For the record, Havas Media Group in India includes Havas Media and Arena. Together, they draw from the expertise within the group; including Havas Media Active for Out-of-Home, Mobext for Mobile Solutions, Ecselis for Performance Marketing.