afaqs!

TAM AdEx: Education sector prefers regional TV to national for advertising

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 18, 2015
  • 98
TAM's report states that ad volumes on TV and print have reported a fall of 25 per cent and 9 per cent, respectively, during Q2, 2014, compared to Q2, 2013.

Television Audience Measurement (TAM) has released an overview of the advertising ad volumes from the education sector, between April and June 2014.

The report focusses on advertising carried out by the sector on television, print and radio. The entire analysis is based on ad volumes expressed in secondages/column centimeters. The figures should be taken only as indicative and not absolutes.

TAM Digital

As per the report, ad volumes on TV and print reported a fall of 25 per cent and 9 per cent, respectively, in the education sector during Q2, 2014, compared to Q2, 2013. Having said that, of the total spends on television, regional TV channels dominated the pie with 77 per cent share of ad volumes.

During the said period, TV, radio and print had almost equal share of advertisements in terms of ad insertions from the education sector.

The report revealed that advertising on radio by the education sector has seen a massive growth of 120 per cent during Q2, 2014, compared to Q2, 2013.

Multiple Courses, a sub-category of the sector, was most advertised across the three mediums. Meanwhile, BML Munjal University topped the list of Top 5 new brands for TV and print.

  • 98
Search Tags