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Madison Media Plus is Snapdeal's media AOR

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | May 26, 2015
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The agency won the account following a multi-agency pitch.

Madison Media Plus, a part of Madison Media Group, has bagged the media duties of e-commerce player Snapdeal. The agency won the account post a multi-agency pitch.

The account will be handled by the agency's Delhi office. The digital duties of Snapdeal are being handled by Mindshare.

Srinivas Murthy

Sam Balsara

On selecting Madison Media, Srinivas Murthy, senior vice president, marketing, Snapdeal.com, says, "We are very happy to have Madison partner with us on media, going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for the high quality of media professionals, and we look forward to them helping us drive our business to new heights."

Sam Balsara, chairman and MD, Madison World, adds, "I am delighted that Snapdeal, after an exhaustive competitive review, has found Madison Media to be worthy of handling this large and demanding account. Today, Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise, and this will be further strengthened with the joining of Vikram Sakhuja in a few months as Group CEO of Madison Media and OOH."

Madison Media Group has been on an account-winning spree, having won a host of new businesses in 2015, including Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank, amongst others.

For the record, Madison Media Group is handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, McDonald's, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino's, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18, Café Coffee Day and many others. The gross billing of Madison Media Group, as it claims, is about Rs. 3750 crore.

Snapdeal was launched in February 2010 as a daily deals platform, but expanded in September 2011 to become an online marketplace. Snapdeal claims to offer an assortment of 11 million products across diverse categories from over 150,000 sellers, shipping to 5,000+ towns and cities in India.

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