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The agency was chosen after a multi-agency pitch.
Zopper, the hyper-local mobile marketplace has appointed Lowe Lintas & Partners as its creative partner, following a multi-agency pitch.
Zopper hopes that Lowe Lintas & Partners will help expand its presence across multiple cities and become a brand that is analogous to hyper-local mobile shopping. Lintas has handled start-ups like Micromax, Flipkart, Myntra, OLX, Bookmyshow, CarDekho, Hotstar, Taxi For Sure, Freecharge, Practo, Paperboat, First Cry, Paisabazar and Bharat Matrimony.
Naveen Gaur, president, Lowe Lintas & Partners, says, "We are very excited in partnering Zopper on its brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand."
Zopper.com was founded by entrepreneurs Surjendu Kulia and Neeraj Jain. It taps on the benefit of shopping at a retail store and combines it with the convenience on phones. Backed by investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors, the company has raised over $6.5 million in venture funding.