ZenithOptimedia's Performics announced the setting up a full-fledged digital media technology Centre of Excellence, a first of its kind in India, out of its Bengaluru office. This will provide capabilities on real-time segmentation and insights, services across marketing automation, attribution, data modeling, content and commerce. The centre will specifically cater to the Indian sub-continent.
Commenting on this development, Tanmay Mohanty, MD, Performics, India, says, "This centre is set up to provide solutions for comprehensive and integrated marketing, that will enable marketers to measure, personalise, and optimise marketing campaigns and digital experiences across screens and platforms. As you would know, globally, Publicis has partnered with Adobe for these 'Always On Solutions' that will power insights and data-fuelled planning globally for Publicis. The preferred partnership between Performics India and Adobe is already gaining traction with customers such as Airtel and Tata AIG already migrating to Adobe Marketing Cloud. Many other organisations are showing similar interest."
Kulmeet Bawa, director, Enterprise, South Asia, Adobe, says, "Top brands around the world across industry verticals use Adobe Marketing Cloud to reach and engage customers, and our partnerships go a long way in making this possible. We congratulate ZenithOptimedia's Performics on the establishment of its first centre of excellence for media technologies in India, and are certain that customers in India will benefit immensely from this set up."
ZenithOptimedia is a global media services network and claims to have 7,500 people working in 262 offices. It is a part of Publicis Groupe, the world's third largest communications group, and the world's second largest media agency group.