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Infosys' global digital marketing head, Ashok Lalla, quits

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | May 29, 2015
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He will turn digital advisor to brands and agencies.

Ashok Lalla, Infosys' global digital marketing head, has put in his papers at the company, ending a three-year-long stint. Starting June, Lalla will assume a new role, that of digital advisor to brands and agencies.

Ashok Lalla

On his move, Lalla says, "Smart brands are increasingly recognising the futility of treating digital as a silo and struggle to seamlessly integrate digital into their marketing and consumer outreach. In my new role, I will advise brands on how to orchestrate the use of digital effectively, to deliver greater business impact, and will work with the brands' leaders and their partners. I am fortunate that already an exciting mix of established and startup brands across sectors have reposed their faith in me. I look forward to bringing the future of digital into play for these brands, today."

With 16 years of experience, Lalla has helped brands in perfecting their digital presence and has extensive experience both as a client and an agency leader.

He has led global digital marketing for two Indian-born global brands: Taj Hotels, where he set up and led digital marketing and e-commerce for nine years, starting 2000, and then for Infosys since 2012.
Starting his career with Enterprise Advertising, back in 1993, he has also led the digital business for India and South Asia for Havas (then Euro RSCG) and Mindshare, where he worked on leading brands from Unilever, IBM, Pepsi, Lenovo, Ford, Nike, Amex, and Aditya Birla Group.

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