In a significant development, integrated marketing solutions company Cheil India has appointed Sonal Narain as Chief Strategy Officer. She will be based in the firm's Gurgaon office, the regional headquarters for South-West Asia.
Says Shiv Sethuraman, Group President, Cheil, South-West Asia, "Sonal understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising. That is what makes her the perfect choice to lead Cheil India's Planning and Strategy function. She understands technology but at the core, it's her understanding of human behaviour and her focus on effectiveness that set her apart."
Adds Narain, "The opportunity to marry human insight with technology and create fundamental change comes along once in a while and few agencies are as well placed to take advantage of this as Cheil India is. As a dynamic and young organisation that has shown steady growth in both size and reputation, Cheil seeks to up the ante and I'm hugely excited to be part of that."