Lowe Lintas Hyderabad wins creative duties for Gold Drop, Gold Plus

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 02, 2015
In a multi-agency pitch, Lowe Lintas Hyderabad outclassed other participating agencies such as Chlorophyll Mumbai and Burgundy Communications.

Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh has appointed Lowe Lintas Hyderabad as its creative agency. The agency will be handling the creative mandate of one of Lohiya's immensely popular offerings Gold Drop, as well as Gold Plus, an economical variant.

In a multi-agency pitch, Lowe Lintas Hyderabad outclassed other participating agencies like Chlorophyll Mumbai and Burgundy Communications.

Mahaveer Lohiya

GV Krishnan

Says Mahaveer Lohiya, managing director, Lohiya Group, "We chose Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely."

Commenting on bagging the new business, GV Krishnan, president, Lowe Lintas Bangalore, adds, "We are delighted to partner with the Lohiya Group - a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance and Dr Reddy's Laboratories."

Lowe Lintas + Partners is a wholly owned subsidiary of the New York-based Inter Public Group (IPG), and one of the star offices of Mullen Lowe Group. It has operating divisions in advertising (Lowe Lintas), activation (LinEngage), design (dCell), digital (LinTeractive), brand consulting (LinConsult), film production (LinProductions), healthcare marketing (LinHealth) and PR (LinOpinion|GH).

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