Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh has appointed Lowe Lintas Hyderabad as its creative agency. The agency will be handling the creative mandate of one of Lohiya's immensely popular offerings Gold Drop, as well as Gold Plus, an economical variant.
In a multi-agency pitch, Lowe Lintas Hyderabad outclassed other participating agencies like Chlorophyll Mumbai and Burgundy Communications.
Commenting on bagging the new business, GV Krishnan, president, Lowe Lintas Bangalore, adds, "We are delighted to partner with the Lohiya Group - a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance and Dr Reddy's Laboratories."
Lowe Lintas + Partners is a wholly owned subsidiary of the New York-based Inter Public Group (IPG), and one of the star offices of Mullen Lowe Group. It has operating divisions in advertising (Lowe Lintas), activation (LinEngage), design (dCell), digital (LinTeractive), brand consulting (LinConsult), film production (LinProductions), healthcare marketing (LinHealth) and PR (LinOpinion|GH).