Commenting on the appointment, Shiv Sethuraman, group president, Cheil South-West Asia says, "We are thrilled to welcome someone of Sanjeev's talent and calibre on board. Our digital team is already one of the biggest in the country and we have a demonstrated record of producing excellent work. We were on the lookout for a leader who could help us take it to the next level and in Sanjeev, we've found that leader."
Speaking about his appointment, Jasani says, "Digital Marketing is a lot like Jazz. Its beauty is not in the predictable notes, it's in the improvisation. A digital agency today needs to be open and hungry, let go and adjust quickly to the ever-changing consumer. Cheil India has shown the desire to walk this path. I'm very excited to be part of this hungry and nimble organization."
Headquartered in Seoul, South Korea, Cheil Worldwide claims to be the 15th largest agency group in the world by revenues, with operations in 40 countries.