Da Vinci Media has announced that it has entered in a 50:50 joint venture with Raghav Bahl's The Quint, to launch its educational television channel, Da Vinci Learning in India.
Da Vinci Learning is targeted at 6-12 year olds and their parents. It aims to turn television watching from passive observation into a meaningful and fun experience. Also, the idea is to help children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.
Ferdinand Habsburg, founder and CEO of Da Vinci Media, comments, "We are delighted to partner with Raghav and The Quint, a brand renowned for its strong digital media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self-confidence skills through a meaningful and fun experience."
Adds Bahl, "While DaVinci Media brings expertise in programming content, this JV helps us to further expand, drive synergies and diversify our digital content portfolio. The Quint will help consumers in accessing Da Vinci Learning channel's content through our digital distribution capacity." The proposed joint venture is subject to applicable statutory and regulatory approvals and intimations, if any.First Published : June 10, 2015