Videocon d2h, a DTH service provider, has opened up new avenues for advertisers. It has now opened up its platform of niche advertising to reach better ROI's on advertisers' media planning.
Videocon d2h claims to provides a reach of 6.5 crore consumers and has a market share of 20 per cent in DTH category. The company says that brands like Volkswagen, Hero, Myntra, Honda, Asian Paints, YepMe, SBI General, TATA AIG, Disney, Colors, Star Sports, Sony TV, Zee group have advertised on its home channel.
Anil Khera, CEO, Videocon d2h says, "Videocon d2h is a great medium for advertising with 6.5 crore consumers. Our quality of consumer base is very healthy; to which advertisers can reach out to. It is a win-win situation for the advertisers and Videocon d2h, as we provide highly targeted niche market for advertisers. The confidence shown by some of the brands on Videocon d2h is very encouraging."