Beam Suntory's bourbon whiskey brand, Jim Beam, has awarded its digital duties to the digital marketing solutions agency, FoxyMoron. The agency will be working on the brand's digital presence through strategic insights that engage their young urban consumers. The account was won following a multi-agency pitch and will be handled by the agency's Gurgaon office.
On appointing FoxyMoron, Ankur Bhatia, marketing controller, Jim Beam India says, "Although the Bourbon Whiskey market is still nascent, Jim Beam is witnessing exciting growth in India, given early adoption by new younger consumers. India being one of the biggest markets globally in terms of social media usage and growing digital/mobile penetration, we are excited to partner with Foxymoron who bring in brilliant expertise and consumer insights in this space."
The win is a significant addition to FoxyMoron's client roster that includes Viber India, Red FM, Micromax YU, and Muscle Blaze among others.