The Internet and Mobile Association of India (IAMAI) and IMRB International have released a report that reveals some surprising facts about usage of social media in rural India.
As per the report, usage of social media in rural India has grown by 100 per cent during the last one year with 25 million users in rural India. On the other hand, urban India registered a relatively lower growth of 35 per cent with the total number of users at 118 million as on April 2015.
According to the latest report, the largest segment accessing social media consists of the college going students with 34 per cent followed by young men at 27 per cent. School going children constitute 12 per cent of the social media users. College going students and young men still form the 60 per cent of the social media users in urban India.
According to the report, maintaining a profile on social networking sites are a top activity of users followed by updating status. Commenting on a blog site is the third most popular activity among users in social networking sites.