Leo Burnett India has strengthened its creative team with the appointment of Shiva Kumar as executive creative director. Kumar will be based out of the agency's Delhi office and will work closely with RajDeepak Das. He has joined Leo Burnett from Cheil India where he was the creative director for four years.
Adds Shiva Kumar, "My attempt at Leo Burnett will be to look at advertising from the perspective of a multi-screen platform and provide an integrated experience that makes our brands play a better role in the consumer's life. Leo Burnett has already put a successful integrated infrastructure, which will help me consolidate a creative team that is future-ready."
Kumar has more than 14 years of experience in advertising. Apart from Cheil India, he has worked with Saatchi & Saatchi, Dentsu Marcom, Everest Brand Solutions, Publicis India and Mudra. Some of the key brands he has worked on include Mitsubishi, Yamaha, Honda, Apollo Tyres, ABN AMRO Bank, Aviva Life Insurance, Electrolux, Nestle, Canon, Sony Ericsson, MTS, Samsung Mobiles and Samsung Consumer Electronics, Delhi Daredevils and Halonix.