India has fetched eight shortlists in the Media Lions category. Of these, four are for work by BBDO India.
Other agencies that have received shortlists include DDB Mudra, Ogilvy & Mather, Mindshare and Mediacom.
BBDO India's shortlisted entries include its Share The Load campaign for P&G's Ariel Matic (Use of Ambient Media: Small Scale and Fast Moving Consumer Goods sub-categories), its Touch The Pickle campaign for P&G's sanitary napkin brand Whisper (Use of Integrated Media sub-category), and the Dear Mr. Terry Savage campaign for iCONGO or Indian Confederation of NGOS (Fund-raising, Donations and Appeals sub-category). BBDO Mumbai has worked on the P&G campaigns; the Gurgaon team has worked on the iCONGO campaign.
O&M Gurgaon's 'Him Initiative', a campaign for breast cancer awareness for Philips India, has fetched the agency its Media shortlist. The sub-category is Use of Digital Content.
It is DDB Mudra Mumbai's famed Misunderstood Scoreboard initiative for Zee Media Corporation's Zee News that has fetched the agency its Media shortlist. The sub-category is Use of Events & Stunts.
Mediacom Mumbai's shortlisted entry is its 'What Women Want...' campaign for P&G's Gillette; BBDO Gurgaon is listed as the creative agency. The sub-category is Fast Moving Consumer Goods.
Mindshare Mumbai's shortlisted entry is 'Radio's first feature film' for Hindustan Unilever's Clinic Plus. The sub-category is Use of Branded Content & Sponsorship.