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TAM AdEx: TV most preferred medium of advertising by Cellular Phones in Q3 2014

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | June 24, 2015
Android One and Nokia Lumia 530 Dual Sim among the top five new brands on TV and Print.

Television Audience Measurement (TAM) has released an overview of the advertising ad volume on different platforms by Cellular Phones between July and September 2014.

The report focusses on advertising carried out by the sector on television, print and radio. The entire analysis is based on ad volumes expressed in secondages or column centimetres. The figures should be taken only as indicative and not absolute.

TAM Digital

According to the report, TV is the most preferred medium of advertising by Cellular Phones. Advertising by smartphones comprise 75 per cent share of overall ad insertions. National channels contributed 65 per cent share of TV advertising.

Ad volumes of Cellular Phones-smartphones surged by 53 per cent on Radio, during Q3, 2014, compared to Q3, 2013.

The report revealed that Android One and Nokia Lumia 530 Dual Sim were among the top five new brands advertising on TV and Print.

View the full report below:

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