Television Audience Measurement (TAM) has released an overview of the advertising ad volume on different platforms by Cellular Phones between July and September 2014.
The report focusses on advertising carried out by the sector on television, print and radio. The entire analysis is based on ad volumes expressed in secondages or column centimetres. The figures should be taken only as indicative and not absolute.
Ad volumes of Cellular Phones-smartphones surged by 53 per cent on Radio, during Q3, 2014, compared to Q3, 2013.
The report revealed that Android One and Nokia Lumia 530 Dual Sim were among the top five new brands advertising on TV and Print.
View the full report below: