Star's Pro Kabaddi League to be telecast in five languages across eight channels

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | June 26, 2015
The second season of Star Sports Pro Kabaddi League, which kicks off on July 18, 2015, will be telecast in English, Hindi, Telugu, Kannada and Marathi, across the Star network.

Star India will broadcast the second season of Star Sports Pro Kabaddi League in five languages across eight channels. The move is aimed at ensuring a wider connect with regional audiences. The language feed is in sync with Star's effort to nurture and grow the sport, which witnessed spectacular success in its inaugural season. The languages in which the tournament will be telecast are Hindi, English, Telugu, Kannada and Marathi. The season begins on July 18.

The English feed will be carried by Star Sports 2 and Star Sports HD2, the Hindi feed by Star Sports 3, Star Sports HD3 and Star Gold. Maa Movies will broadcast the Telugu-language feed, while one can enjoy Kabaddi in Kannada on Suvarna Plus. Star Pravah will broadcast Star Sports Pro Kabaddi league matches in Marathi on Sundays only.

Star Sports

A Star India spokesperson says, "Season one of the league saw us successfully establish kabaddi in the mainstream, breaking it out of its hinterland niche and transforming it into a sport enjoyed just as much by an urban audience. We want to build on this success in the second season and broaden kabaddi's appeal even further by taking it closer to fans in different parts of the country. This move is a sign of our commitment to the growth of kabaddi and our broader goal of fostering a multi-sport culture in India."

Built along the lines of a franchise model, featuring eight teams from all corners of the country, the Star Sports Pro Kabaddi League enjoyed a successful run in the first season. The packaging and presentation of a sport like kabaddi was much appreciated by viewers, thus prompting the channel to come up with a new season.

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