GEC Watch: PK boost for Sony

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 03, 2015
Sony Entertainment Television gained the most in week 26 as the Aamir Khan-starrer fetched 7.6 TVR.

Sony Entertainment Television, the flagship channel from MSM, is the biggest gainer of week 26. It has gained 49 GRPs, as per TAM data (HSM, C&S, 4+).


Yeh Hai Mohabbatein

Kumkum Bhagya

Sony had aired the television premiere of Bollywood blockbuster PK, starring Aamir Khan and Anushka Sharma, which clocked 7.6 TVR. PK was the most watched programme on television in the week and helped Sony clock 166 GRPs.

Star Plus continues to lead the pack with 252 GRPs (a decline of 4 GRPs). Colors ended the week with 213 GRPs (last week 205).

Zee TV grossed 161 GRPs in the week that ended on June 27, as compared to previous week's 154 GRPs.

Sab TV and Life OK concluded week 26 with 135 GRPs (last week 141) and 125 GRPs (last week 131), respectively. &TV followed with 66 GRPs (last week 68).

Zee Anmol garnered 30 GRPs (last week 29), Star Utsav managed 24 GRPs (same as last week), Rishtey clocked 19 GRPs (same as last week) and Sony Pal fetched 15 GRPs (last week 18).

Big Magic garnered 19 GRPs in week 26 (last week 17), while Epic clocked 5 GRPs (last week 6). Zindagi and Sahara One stood occupy the last two places in GEC ranking, with 4 GRPs and 3 GRPs, respectively.

A look at the programmes:

After PK, Star Plus' 'Yeh Hai Mohabbatein' (4.24 TVR), 'Yeh Rishta Kya Kehlata Hai' (4.04 TVR) and 'Saathiya Saath Nibhana' (3.76 TVR) were among the top shows in the Hindi GEC genre.

Zee TV's 'Kumkum Bhagya' closed the week with 3.45 TVR, so did Sab TV's 'Taarak Mehta Ka Ooltah Chashma'.

Other shows in the top ten list include - Colors' 'Meri Aashiqui Tum Se Hi' (3.21 TVR), 'Chakravartin Ashoka Samrat' (2.93 TVR), 'Sasural Simar Ka' (2.74 TVR) and 'Udaan' (2.73 TVR).

BARC data
Sony Entertainment Television occupied the fifth spot on the chart in week 25 of BARC, courtesy premiere of PK that garnered 10333 TVTs in the week. As a result, Sony added viewership numbers to gross 236328 GVTs in the week ended June 26.

As per BARC data (HSM : NCCS All : Week 25 : Individuals : C&S 1Lac+), Star Plus continues to lead the genre with 406084 GVTs (last week 383533).

Colors held the second spot with 340709 GVTs, as compared to 342535 GVTs in the previous week.

Next are Zee TV and Life OK that concluded the week with 254699 GVTs (last week 242265) and 245804 GVTs (last week 234784) respectively.

While PK was the most watched programme in the genre even as per BARC ratings, Star Plus' Saath Nibhaana Saathiya and Yeh Rishta Kya Kehlata Hai held next two spots with 6803 TVTs and 5272 TVTs respectively.

Colors' Sasural Simar Ka (4990 TVTs) and Chakravartin Ashoka Samrat (4641 TVTs) occupied the fourth and fifth spots.

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