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Zoom and Philips launch second season of 'Thank God It's Fryday'

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | July 03, 2015
In this season, the chef and his photographer friend will travel to different cities in the country, exploring various local delicacies and new fried flavours.

Zoom, the Bollywood and lifestyle channel from Times Network, along with Philips, a popular name in the electrical appliances category, have launched the second season of 'Philips Air Fryer Thank God It's Friday'. The show is a fusion of healthy food and photography.

The show will be hosted by celebrity chef and brand ambassador of Philips Kitchen Appliances, Ranveer Brar. Also, during this season, the show will have a new format, new fried flavours and a host of healthy and delicious regional delicacies created with the help of the Philips Air Fryer.

Thank God It's Fryday

Season 2 will also feature a new fusion of cooking and photography. The chef and his photographer friend will travel to different cities in the country, exploring various local delicacies and new fried flavours. 'Philips Air Fryer Thank God It's Fryday' will travel across Kolkata, Lucknow, Delhi, Ahmedabad, Mumbai, Amritsar, Hyderabad and Goa, and will target eateries that believe their local fried favourite dish deserves to be featured on the show as a challenge to Chef Ranveer's skills and abilities.

M K Anand

M K Anand, MD & CEO, Times Network, says, "Zoom is connected closely with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. 'Philips Air Fryer Thank God It's Fryday' helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch Season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers."

Ada Ratnam, president, consumer lifestyle, Philips India, adds, "'Thank God It's Fryday' was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, Philips Air Fryer is joining hands with Zoom to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories - we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Air Fryer."

Commenting on the show, Brar shares, "In today's world of stress and convenience, where well-being and health have become all the more important, a gadget like the Philips Air Fryer, along with 'Thank God It's Fryday', brings back well-being into our lives, and with style."

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